The design philosophy of DING3000 cannot be described by a dogma or an ‘ism’. The designs come about through a situation, product and customer-oriented design process which takes place somewhere in-between method and magic. The way to the product lies in the search for a new, better, different, unjustly forgotten, humorous idea. The resulting formal and functional perfection is largely due to this idea. The work of DING3000 is evidence of the pleasure they take in challenging materials, products and not least people’s behavior. Often they question available solutions and popular assumptions and proceed in a way that is contradictory to them. As a result, DING3000 continually discovers creative “virgin soil” off the beaten track.

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